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Stop guessing which keywords to bid on.
Upload your Google Ads data and bid simulator export. Set a daily budget. Get the exact keyword + CPC combination that squeezes the most out of every dollar — clicks, conversions, or revenue.
Run the optimizerHow it works
- 01
Upload your data
Export your keyword performance report from Google Ads (Keywords → Search keywords → Download CSV). Optionally add a bid simulator export — this unlocks full optimization across multiple CPC levels per keyword instead of just include/exclude decisions at the current bid.
- 02
Set a budget and objective
Enter your daily budget and choose what to maximize: clicks (pure traffic), conversions (lead gen), or revenue (e-commerce). The tool shows you exactly which objective to pick based on your account setup.
- 03
Get your portfolio
Results include a ranked keyword portfolio with the recommended Max CPC for each keyword, which keywords to pause and why, how much budget headroom you have, and how performance changes at different spend levels. Export to CSV or PDF.
Want the full methodology?
How to allocate budget across keywords in Google Ads →About the builder
I'm a Full Stack Data Scientist who has worked with LLMs since GPT-3 Davinci — building AI agents and chatbots before they were mainstream. Through consulting and commercial experience across ML and DS domains, I now specialise in performance marketing, forecasting, and optimisation. I built these tools to make quantitative marketing methods accessible to teams that don't have a dedicated data scientist. Your data is processed server-side and never stored or shared.
Ready to optimize?
Free. No login. Results in seconds.